Google Ads Are Not Set-and-Forget (Despite What Your Last Agency Told You)

"Just set it and forget it!"

That's what the last agency told you about your Google Ads, right?

How'd that work out for you?

I'm guessing not great. Otherwise you wouldn't be reading this.

Here's the brutal truth: Google Ads are like a high-performance sports car. Amazing when driven by someone who knows what they're doing. Dangerous when left on autopilot.

I took over a Google Ads account last month. Previous agency had been "managing" it for eight months. Their idea of management? Set up some campaigns in January and check back in September.

The account was bleeding money. Ads showing for completely irrelevant searches. Budgets maxed out on garbage traffic. No optimization. No testing. No strategy.

Just a money furnace burning $4,000 a month.

Google Ads need constant attention. The algorithm changes. Competitors adjust their bids. New keywords emerge. Old ones stop working. If you're not actively optimizing, you're actively losing money.

But here's what most agencies won't tell you: optimization isn't just about tweaking bids and adding negative keywords.

Real optimization means:

• Testing different ad copy constantly

• Adjusting landing pages based on performance

• Analyzing search terms daily

• Refining audience targeting

• Monitoring competitor activity

It's not glamorous work. It's detailed, methodical, and requires actual expertise.

Most agencies want the easy monthly retainer without the hard work.

We're different. We treat your Google Ads like what they are: a precision instrument that needs expert handling.

Result with that client I mentioned? Cut their costs by 60% and tripled their leads in 90 days.

Same budget. Better management. Massive difference.

Tired of agencies that treat your Google Ads like a "set-and-forget" investment? We actually manage them like they matter. Because they do. Let's talk about getting your ads the attention they deserve.